If there is something true in this era that we have to live, is that technology is always in constant change and that leads us to think that absolutely everything else is also. If we talk specifically about marketing, there are certain principles that always changes with technology updates, since they are inherent to the human condition; and that, however much time passes, remains the same.
The truth is that while platforms and media have evolved over time from print media, to radio, to advertisements on billboards, to TV and lately to the Internet, the key factors of marketing have always been kept constant. The purchase and sale of products and services through the Internet is part of the global economy.
The e-commerce is postulated as the business of the future and nowadays it is almost inconceivable that a brand has no Internet presence and the option to purchase its products. With e-commerce, we seek to sell to people which must be located as buyer people or target. And when we say located, we want to describe it very well, to know it in depth in order to properly sell what we offer and generate a level of confidence that they want to buy again. That’s where we need to take marketing actions, and if you have an online business it’s time to put your hands to work with these strategies.
Increased visits and conversions depend a bit on your Inbound Marketing strategy, from which many of the principles mentioned here are derived. Whether you are starting an e-commerce or you already have some time in the business, we give you the 5 principles of Marketing for business so that you can start implementing them now.
1. Let yourself be found
You must start by doing good SEO on your business site and study the link strategy to optimize your online store to be favourable in the search engines. Although you can optimize your SEO strategy by looking online for information, it is much more advisable to hire an expert in the field. If you can develop a blog for your online store with an optimal SEO, with a good amount of keywords, in which quality information is provided about your products, you will find much better.
And with this, we refer to web analytics. You must use it to make your Marketing strategy complete and functional. The web analytics has to do with all the data you can get about your online store so you can see results and behaviours of your visits so you can draw conclusions and make decisions on the way forward. It is the way to know if Marketing is working or not.
Use Facebook or Google Ads
These online advertising tools are a great help to boost any online business and it is worth learning how to manage them. Both platforms require you to invest money, but to start a business it is necessary since it gives you the opportunity to make your target audience find it faster.
Content Marketing refers, as its name implies, to create content of value for its audiences, explaining the benefits of its products in order to attract leads and retain them. This implies that you have a blog or at least social media accounts. This is a much longer process and needs dedication. Customer service or ATC is also important, so do not forget to respond to your visitors.
Make your own Database
This is ideal for any brand with a presence on the internet, since most of the time, you have to accompany the potential consumer on his way to purchase. For this reason, it is essential to use Call to Actions or Click Here, which are nothing more than advertising banners that we place on our website to offer some material or contact in exchange for the visitor’s data.
If you put these principles into practice in your Marketing Plan you will be guaranteeing the success of your strategy for the success of your business.
Written by: Maria Nickerson
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