“..I started my own company, my checklist never seemed to end. The more things I worked on “crossing off,” increasingly more things would just pile on my list, especially as my company grew bigger. It started to become an endless cycle, and before I knew it, I was working on many weekends, and I started to have back pain that I had never experienced before. I knew something had to change.”
What do you actually need to do? How many of the things you’re doing are working toward your big picture goals?
For me, revenue generation has always been one of my biggest priorities. But I have others too, like hiring, and improving my company’s operational efficiency. So limiting my calls to speaking with prospective customers who are qualified to buy from us, recruiting new employees, and empowering my team was crucial.
If you take a close and honest look at all your tasks, you’ll see that many of them are not working toward your top priorities. And as a general rule, I would try not to have more than three top priorities per quarter.
If you want to get everything that’s truly important done, you must weed mercilessly.
Technology can be your best friend if you use it right. Almost anything repetitive and monotonous that you do can be automated, or at least made more efficient.
It’s easy to spend 20-40% of your time doing repetitive tasks that could be completely automated. That’s why whenever I find myself doing the same simple things over and over, I always ask myself, “Can I automate this somehow?”
I love using integrations with Slack, Trello, and Google Calendar to make my life easier. Tools like IFTTT and Zapier make it easy for you to create simple automation workflows between different apps and software, even if you have little technical knowledge. I also use countless other sales and marketing automation tools to drive new business on autopilot.
You can also use and create simple “macros” to automate data entry, along with different actions on social media.
You can’t do everything yourself. If you think you can, you’re not being honest with yourself.
Recognize what you can add the most value to and get the most leverage from, and have others help you do the rest. Whether you’re just offloading more tasks to your team, hiring employees to help you out, or just getting some contractors or consultants to help you with special projects, don’t try to do it all.
You will only bottleneck things and set yourself on a path toward burnout. And trust me, even the most productive people can crash and burn.
Heather R. Morgan is an economist and the founder of Salesfolk, which has helped over 350 companies revitalize their sales prospecting strategies. Having written 10,000-plus cold emails in the past decade, Morgan has developed a new process for crafting mass email templates that still feel extremely personal, combining both copywriting best practices and game theory… Read full bio
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